The Significance and Scope of TTI İzmir
Held under the auspices of the Republic of Türkiye Ministry of Culture and Tourism, hosted by the İzmir Metropolitan Municipality, and organized by İZFAŞ and TÜRSAB, TTI İzmir continues to be Türkiye’s leading international tourism platform, bringing together tourism professionals from around the world each year. The fair showcases the latest innovations, industry developments, and business opportunities while contributing to the future of the tourism sector.
As the host city, İzmir stands out with its rich historical heritage, breathtaking natural attractions, and well-developed tourism infrastructure. Home to world-renowned landmarks such as the Ancient City of Ephesus, a UNESCO World Heritage Site, as well as picturesque coastlines, museums, and vibrant holiday destinations, İzmir offers participants a unique experience throughout the fair. In addition, the city’s advanced transportation network ensures convenient access for both domestic and international visitors.
What Does the Fair Offer?
TTI İzmir provides participants with a dynamic business and networking environment, enabling them to discover the latest trends and developments in the tourism industry. Key activities during the fair include:
B2B Business Meetings
Within the scope of the Hosted Buyer Programme, buyers and suppliers are brought together through one-to-one business meetings, creating valuable opportunities for new partnerships and increased trade volume. During the 2025 Hosted Buyer Programme, more than 120 international buyers participated with the transportation sponsorship of Turkish Airlines, conducting over 2,000 business meetings with industry representatives.
Designed to connect buyers and suppliers from around the world who seek collaboration within the Turkish tourism market, the Hosted Buyer Programme will continue to introduce participants to new markets in 2026 through an even broader and more comprehensive organization.
Panels and Conferences
Industry experts and leading speakers will discuss the future of tourism, addressing key topics, innovative solutions, and strategic approaches that will shape the sector.
Destination Presentations
Dedicated destination promotion sessions will enable participants to explore emerging tourism trends while discovering new domestic and international destinations.
Tourism Technologies and Digital Transformation
As digitalization continues to transform the tourism industry, TTI İzmir will showcase the latest technological innovations, digital solutions, and smart tourism applications, providing valuable insights into the future of travel and hospitality.
Countries participating in the 2025 B2B Program included:
